Branding, or brand management, is the set of actions aligned with the positioning, purpose and values of the brand. The purpose of branding is to awaken sensations and create conscious and unconscious connections, which will be crucial for the customer to choose their brand when deciding to purchase a product or service.
For greater success in this management, it is necessary to create a Visual Identity, which involves studying it, adapting it to the company's values and creating a 'brand manual' to understand how each element should or should not be used for the same. In addition to the visual identity, a good presence on the Social Networks is indispensable for cultivating the brand and making contact with the public. All this and your research and productions need to be aligned with your company's marketing, focusing on Content Marketing and Experience Marketing which are crucial to keep your customers interested in its services and products.
As a Designer, I undertake to develop your visual identity and guide you in the other Branding details, adding UX and UI Design to all my creations, which take into account the final consumer of what I produce.< br>
Below, check out some of my productions whose disclosure was authorized:
